BBA 3RD SEMESTER SYLLABUS

Bachelor of Business Administration (BBA 3rd Semester)
Programme (Under CBCS Semester System)

Regulations & Syllabus
With effect from 2016 Admission Batch

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C O D E	SUBJECT	CREDIT	MARKS
301	Psychology for Management	4	100
302	Business Ethics and Corporate Governance	4	100
303	Introduction To Banking & Insurance	4	100
304	Business and Corporate Law	4	100
305	Communicative English	2	50

301. PSYCHOLOGY FOR MANAGEMENT

Unit - I

a. Psychology:

Its nature, scope and methods.

b. Biological Bases of Behaviour:

Neurons, Nervous system. It's basic structure and function, The brain, Lateralization of the cerebral centre, The endocrine system

Unit - II

a. Sensation and Perception Sensation:

The raw material of understanding: Sensory threshold, Sensory adaptation Vision, Hearing, Touch and other skin senses, Smell and taste, Kinesthetic and vestibule sense preception Perception: The focus of attention Perception: Same organizes principles. Constancies and illusions The plasticity of perception

b. Learning:

Classical conditioning, Operant conditioning, Observational learning

Unit - III

a. Memory

Human memory: The information processing approach Sensory memory, Short - term memory, Long - term memory, Forgetting from long term - memory, Memory in natural contexts, Biological bases of memory

b. Cognition : Thinking, Dealing and Communicating

Thinking: Forming concepts and reasoning to conclusions Making decisions: Problem solving and creativity Language: The communication of information

Unit - IV

a. Motivation/b and Emotion Motivation:

The activation and persistence of behavior Emotion: Their nature, expansion and impact

b. Measuring Individual Differences:

The Nature of Psychological Testing Psychological Tests: Reliability, validity and standardization, The nature and measurement of human intelligence. Human intelligence: The role of heredity and the role of environment. Measuring interests, aptitudes and achievements

Unit - V

Social Thought:

How we think About Others and the Social Culture a. Attribution: Understanding the causes of others behavior Social cognition: How we process social information Attitudes: Evaluations of the social world Prejudice and discrimination Social Behavior :Social influence: Changes other behavior ,conformity compliance, obedience Attraction and love: Interpersonal attraction, prosocial behavior

Reference:

1. Morgan & King - Introduction to psychology
2. Alkinson & Alkinson - Introduction to psychology
3. Barron - Introduction to psychology

302 - BUSINESS ETHICS AND CORPORATE GOVERNANCE

Unit-I

Business Ethics, Meaning, Scope, Nature and value of management, need for ethical decisions by managers, value of management ethics, management integrity, types of integrity and developmental integrity, Ethical planning.

Unit-II

Social Responsibilities of Business, concept, rationale, dimensions and tools of social responsibilities, social responsibility and social responsiveness.

Unit-III

Ethics in management, Ethical theories, Enterprise mission, institutionalizing ethics, code of ethics and its implementation.

Unit-IV

Social responsibilities of Indian Business firms, towards share holders, consumers, Government, Community etc.

Unit-V

Corporate Governance, meaning, scope and nature, trends in Governance practices, Corporate Governance Issues, Role of Auditors, OECD principles, and SEBI Guidelines.

Reference :

1. Business Ethics and Corporate Governance, CSV Murthy, HHP. 2. Business Ethics, CSV Murthy, HPH.

303 - INTRODUCTION TO BANKING & INSURANCE

Unit-I

Banking Business in India, Banking Legislations, Structure of Indian Banking System, Recent Developments in Banking Industry, Roles of Banks, Principles of Banking, Banker - Customer Relationship

Unit - II

Organization of bank lending (Loans and advances, Priority sector lending, Export credit), project and working capital finance, Deposit and Credit Services, Payment and Remittance Services, Collection Services and the different products there under.

Unit – III

Practical banking, Annual reports and balance sheet of a bank, Electronic banking, (POS) Banking Regulatory Norms- Know your customer (KYC), Anti Money Laundering (AML) Guidelines.<>

Unit - IV

Indian insurance industry: Transition and Prospects, legal framework, Insurance- Basic concepts and principles, Classification of Insurance, reinsurance, Principles Governing Marketing of Insurance products.

Unit - V

Channels of distribution for insurance products, policy servicing and claim settlement, Registration of Insurance Companies, Licensing of Insurance Agents, Professional standards, Code of Conduct for insurance agent, Protection of Policyholder's Interest. References: 1. Banking Theory, Law and Practice – Gordon & Natarajan (HPH) 2. Insurance Management - Anand Ganguly (New Age) 3. Insurance and Risk Management - P.K. Gupta (HPH) 4. Banking & Insurance Principles & Practices – Neelam C. Gulati (EB)

304. BUSINESS AND CORPORATE LAW

Unit - I

Indian Contract Act - essential elements of contract, offer and acceptance, consideration, capacities of parties, free consent legality of objects, contingent contract, discharge of contract. Special Contract Act - Quasi - Contracts, indemnity and guarantee, beilwat and pledge, contract of agency.

Unit - II

Sales of Goods Act - introduction, conditions and warranties, transfer ownership of property in goods, performance of the conduct of sale, remedial measures.

Unit - III

Indian partnership Act - nature of partnership, formation of partnership, relation of partners to one another, relation of partners to third parties, reconstitution of a firm, dissolution of a firm.

Unit - IV

Negotiable Instruments Act - negotiable instruments - parties, negotiation presentation, dishonor, crossing and borrowing of cheques, GATT, FERA, Export Import exim policy.

Unit - V

Information Technology Act, Cyber Laws in India, Digital Signature, Computer Crimes, Regulation of certifying Authorities, Intellectual property right Act.

References:

1. Mercantile Law - N.D. Kapur,Sultan Chand.
2. Business Law - Tulsian TMH.
3. Business Law - P.R. Chandha, Golgotia.

305 – COMMUNICATIVE ENGLISH

Unit-I

The Elements of Communication

1.1 the importance of communication through English at the present time
1.2 factors that influence communication: sender, receiver, channel, code, topic, message, context, feedback
1.3 the importance of audience and purpose
1.4 the information gap principle : given and new information ; information overload 1.5 critical and creative thinking
1.6 verbal and non-verbal communication: body language

Unit-II

The Sounds of English

2.1 vowels, diphthongs, consonants, consonant clusters
2.2 the International Phonetic Alphabet (IPA) ; phonemic transcription

Unit-III

Stress and Intonation

3.1 syllable division and word stress 3.2 sentence rhythm and weak forms 3.3 contrastive stress in sentences

Unit-IV

Intonation
4.1 intonation : falling, rising and falling-rising tunes
4.2 varieties of Spoken English : Standard Indian, American and British
4.3 problems of Indian speakers (particularly from the Eastern region) in the
pronunciation of English. (Note: This unit should be taught in a simple, non-technical manner, avoiding technical termsas far as possible.)

Unit-V

5.1Review of English Grammar Stative and dynamic verbs
5.2 the auxiliary system ; finite and non-finite verbs
5.3 tense and time
5.4 Aspect
5.5 Voice
5.6 Modality
5.7 Negation
5.8 interrogation ; reported and tag questions
5.9 complex noun phrases
5.10 Concord
5.11 phrasal verbs

(Note The teaching of grammar should be treated as a diagnostic and remedial activity and integrated with communication practice activities. The areas of grammar in which errors are common should receive special attention when selecting areas for review. Teaching need not be confined to the topics listed above.)

References:

1. Effective English Communication by Mohan, TMH
2. Effective Technical Communication by M.Ashraf Rizvi (Tata McGraw Hill)
3. Business Communication Today by Bovee et al ( Pearson)
4. “Ship or Sheep” by Ann Baker (Cambridge)
5. “Tree or Three” by Ann Baker (Cambridge)
6. A University Grammar of English by Quirk et al (Pearson)
7. Business Communication by Meenakshi Raman and Prakash Singh (Oxford)
8. Speaking and writing for effective Business Communication by Francis Soundararaj, Macmillan